Beech Mountain Brewing Co. celebrates winter weekends with its annual Winter Music Series, featuring a mix of free and ticketed shows every Friday and Saturday throughout the season. The series highlights a variety of regional and touring artists, creating an inviting space to gather, listen, and unwind in the heart of the High Country.

On Saturday, December 20th, the series continues with a performance by The Great Big Hug, a staple of the South-West Virginia and Easter Tennessee music scene. This band blends Southern Rock with Americana Blues for a timeless and fresh sound. The show begins at 8 p.m. on the Beech Mountain Brewing Co. Stage, located inside the Taproom & Grill. Guests can enjoy a full bar and a variety of food options throughout the evening. Visit the Red Baron Room speakeasy downstairs before or after the show to extend the night.

The show is free and open to all ages. Please note that the atmosphere transitions to a more adult setting after 9 p.m.
From mountain favorites to new discoveries, the Winter Music Series brings live music to Beech Mountain all season long—pairing craft beer, good food, and great company with the energy of live performance