Beech Mountain, N.C.- Beech Mountain Resort is excited to announce new retail director, Stephen Page. Stephen is a Boone native and previously worked the same position with Extreme Sports in Banner Elk. Stephen will manage all resort retail locations and online store, rootsrideshop.com.
The resort will open a new freestyle inspired store, Roots Rideshop. Roots Rideshop will be located in the Beech Tree Village, and will carry a dynamic line of both ski and snowboard equipment. â€œRoots will be the only shop in the High Country that is specifically focused on freestyle skiing and snowboarding,â€ said Page. â€œThe shop will have a very inviting atmosphere. We will have a knowledgeable staff helping customers find exactly what they are looking for. With a complete overhaul, including an indoor skate ramp, our goal is to express our passion for our product,â€ he said. The shop will carry Armada, Solomon, Skull Candy, Flow, Grenade, Arbor, Jones, Smith, Von Zipper, Nomis and several other brands to increase the resorts product line. â€œWe are thrilled about having Stephen on board. He has completely revamped our current operation and we are very confident in his ability to increase our offerings,â€ said Ryan Costin, general manager.